In order to develop a business idea, whether in an economical or social context, you need to apply a number of business concepts. The aim of this course is to introduce relevant business tools in order to develop a business idea stemming from research.
This course lays the foundation for the awareness of the potential of innovation and entrepreneurship. It will enhance your career opportunities inside and outside academia. The course will facilitate the discovery and identification of intellectual assets in the daily work. You will increase the awareness of the potential of innovation and entrepreneurship, by identifying opportunities for entrepreneurship in connection to research. In order to develop a business idea, whether in an economic or social context, you need to apply a number of business concepts. Relevant business tools will be introduced in order to develop a business idea stemming from research. The final step when exploring opportunities of entrepreneurship is to communicate and test your business idea on the market. For that purpose you will learn how to package an already developed business idea for introduction into the start-up world.
After the course, a doctoral student shall be able to;
– demonstrate an understanding of the opportunities of innovation and entrepreneurship for utilisation of research,
– discover and identify intellectual assets in their own research project,
– explore the potential of different intellectual assets,
– communicate a value proposition describing the need, approach, benefit and competition for identified intellectual assets,
– assess their new skills and reflect on possible future effects, from ones individual perspective.
– use design tools to gain an understanding for the user experience to develop solutions to user needs,
– transform ideas into prototypes of products, services or processes,
– use business tools such as business modelling to develop a potential business idea stemming from research,
– assess their new skills and reflect on the possible future effects, from an organisational perspective.
– identify and test the potential of a developed business idea, whether in an economic or social context,
– package a business idea into a complete business plan,
– communicate (“pitch”) the business plan to people within the start-up world, such as potential investors,
– assess their new skills and reflect on the possible future effects, from a societal perspective.
Teaching and learning activities
Exploring entrepreneurial opportunities in research is a course divided into three modules. The first module begins with an introduction to entrepreneurship, what it is and how it can be used in the doctoral education. The doctoral students are then given a number of practical tools to identify intellectual assets within daily work to use in a minor innovation projects based on their own research. The second module begins with an introduction to prototyping using the design thinking approach. The doctoral students are then given a number of business tools to develop a business opportunity, stemming from their research, into a business model. The last module begins with an introduction to product road map followed by a comprehensive business plan. The doctoral students are then given a number of practical business tools to write and test a complete business plan of the developed idea.
Attendance is mandatory for all participants. The course director assesses if and in that case how absence can be compensated.
The doctoral student is examined individually, on a written report and the development of a prototype and business model.
Litterature and other teaching materials
The examination will be based on information and material presented at the mandatory sessions. Recommended extra reading will also be presented.
Selection of students
Selection will be based on 1) the relevance of the course syllabus for the applicant’s doctoral project (according to written motivation), 2) date for registration as a doctoral student (priority given to earlier registration date)