In order to develop and pursue your own business idea, whether in an economical or social setting, you need to know the relevant business tools. Throughout this unique course you will get an understanding of the potential of innovation and entrepreneurship, learn how to develop a business idea from research, improve your communication skills and enhance your career opportunities inside and outside academia.
The course is divided into three specific modules in order to give you the skills you need to discover and identify intellectual assets in your daily work, and turn them into valuable opportunities. Yet, ideas need to be packaged and communicated in an inspiring way in order to catch people’s attention. Therefore, we will also give you an introduction to design thinking and prototyping as well as and train your ability to communicate and test business ideas on the market.
The three modules can be summarized as follows:
1) An introduction to entrepreneurship, what it is and how it can be used in doctoral education in order to learn how to identify intellectual assets.
2) An introduction to prototyping and design thinking to develop a business opportunity, stemming from research, into a business model.
3) An introduction to product roadmap followed by a number of practical tools to write and test a business plan of the idea.
After the course, a doctoral student should be able to:
– demonstrate an understanding of the opportunities of innovation and entrepreneurship for the utilisation of research
– discover and identify intellectual assets in their own research project
– explore the potential of different intellectual assets
– communicate a value proposition describing the need, approach, benefit and competition for identified intellectual assets
– assess their new skills and reflect on possible future effects, from one’s individual perspective
– use design tools to gain an understanding for the user experience to develop solutions to user needs
– transform ideas into prototypes of products, services or processes
– use business tools such as business modelling to develop a potential business idea stemming from research
– assess their new skills and reflect on the possible future effects, from an organizational perspective
– identify and test the potential of a developed business idea, whether in an economic or social context
– package a business idea into a complete business plan
– communicate (“pitch”) the business plan to people within the start-up world, such as potential investors
– assess their new skills and reflect on the possible future effects, from a societal perspective
Teaching and learning activities
Exploring entrepreneurial opportunities in research is divided into three modules. The first module begins with an introduction to entrepreneurship, what it is and how it can be used in the doctoral education. The students are then given a number of practical tools to identify intellectual assets within daily work to use in a minor innovation projects based on their own research. The second module begins with an introduction to prototyping using the design thinking approach. The doctoral students are then given a number of business tools to develop a business opportunity, stemming from their research, into a business model. The last module begins with an introduction to product roadmap followed by a comprehensive business plan. The doctoral students are then given a number of practical business tools to write and test a complete business plan of the developed idea.
Attendance is mandatory for all participants. The course director assesses if and in that case how absence can be compensated.
The doctoral student is examined individually, on a written report and the development of a prototype and business model.
Litterature and other teaching materials
The examination will be based on information and material presented at the mandatory sessions. Recommended extra reading will also be presented.
Selection of students
Selection will be based on 1) the relevance of the course syllabus for the applicant’s doctoral project (according to written motivation), 2) date for registration as a doctoral student (priority given to earlier registration date)
Notify your interest by contacting firstname.lastname@example.org before February 1st 2020.