This course will enhance your career opportunities inside and outside of academia by facilitating and teaching the discovery and identification of intellectual assets in the daily work of a researcher/PhD student, and applying them today and in the future.
As a participant, identifying opportunities for entrepreneurship in connection to research will increase the awareness of the potential of innovation and entrepreneurship and its practical application, and will help you to expand the impact of your work.
In order to develop a business idea – whether in an economic or social context, you will need to apply a number of business concepts. Relevant business tools will be introduced in order to develop a business idea stemming from research. The final step when exploring opportunities of entrepreneurship is to communicate and test your business idea on the market. For that purpose you will learn how to package an already developed business idea for introduction into the startup world.
WHAT YOU WILL LEARN
What entrepreneurship is and how it can be used in research and in your doctoral education.
• A number of practical business tools to identify intellectual assets, develop a business opportunity and business model.
• The fundamentals of writing a business plan.
• And more…
Teaching and learning activities
Monday 9:00 to 12:00 Intellectual assets, NABC and SWOT
Tuesday 9:00 to 12:00 Intro to Design thinking and Empathy Map
Wednesday 9:00 to 12:00 Customer Satisfaction and Value Proposition Canvas
Thursday Mentoring (30min/student)
Friday Mentoring (30min/Student)
Monday 9:00 to 12:00 Business Model Canvas and Lean Canvas
Tuesday 9:00 to 12:00Pitching and Marketing
Wednesday 9:00 to 12:00 Examination (PITCHING own project based on the NABC model 5min)
Thursday Mentoring (30min/Student)
Friday Mentoring (30min/Students)
Attendance is mandatory for all participants. The Course Director assesses if and how absence may be compensated.
The doctoral student is examined individually, via written report, the design of a poster, the development of a prototype, business model and completion of a business plan.
LITERATURE AND OTHER TEACHING MATERIALS
Information and material presented at the mandatory sessions. Recommended extra reading material will also be presented.
SELECTION OF STUDENTS
Selection will be based on 1) the relevance of the course syllabus for the applicant’s doctoral project (according to a written motivation), 2) date for registration as a doctoral student (priority given to earlier registration date).