”Just do it. Don’t overthink. Don’t overengineer. Good enough is better than perfect.”
What’s your connection to SSES, and how has it influenced or affected your journey?
It’s our birthplace. We started out there with a crazy AI idea to identify cancer at an early stage. We quickly realized that we’re not the big tech kind of people so we did our first pivot. Within one month, we launched a social media agency. And this is what we are still doing today.
How would you describe your company and what is your vision?
We do social media marketing for industry-leading brands. Simple, eh? Our vision is to be Germany’s most wanted social media agency. This doesn’t mean the biggest. But if brands think about kick-ass social media work, we wanna be top of mind.
How would you define success?
If our employees love their work and the agency.
If our clients refer us.
To whom or what do you most attribute your success so far?
To our clients who trust us. They are basically putting their baby into our hands. And what do we do? We go wild and bold. We want to take their brand to the moon (and back). Trust is what brought us to where we are today.
What’s the biggest risk you face right now?
Building breathtaking team culture during WFM.
What’s the biggest opportunity for you right now?
Due to C19, every brand is moving budgets to digital incl. social. We do see a lot of growth opportunities for our clients’ businesses and ourselves.
What advice would you give those just starting out as entrepreneurs?
Just do it. Don’t overthink. Don’t overengineer. Good enough is better than perfect. Get out there with your idea, be smart, listen to other people and chase down the road of success.
Do you enjoy working in interdisciplinary groups? If so, what are the benefits?
We believe diversity is the key driver of performance. Different people from different backgrounds bring different perspectives to the table. Such a holistic problem-solving approach leads to better and more creative solutions.
What does an ideal day look like for you?
Wake up. Work out. Shower. Take a long walk to the office. Drink some coffee with all team members, brainstorm about the day and do a check-in with the whole company. Work efficiently. Share some inspiration and great work with the team. And last but not least: have some check out drinks and pizza together (margherita di bufala, of course).
When do you feel most creative?
Honestly – that’s such a hard question. We have all these creative techniques and methods on hand that we use. And don’t get me wrong they are amazing. But sometimes your brain just starts rolling when you can’t control it: under the shower, during lunch break, on a random zoom meeting, on the train, while cooking some pasta together. And when that rolling begins and you dive into this tunnel – that’s when we feel most creative.
What do you think the world needs more of?
How do you feel about the future of humanity?
Scared but hopeful.
What personality trait do you think is most important for success?
To have punch and self-confidence. Never give up. Always believe in yourself. You can achieve everything.
If you look back on your journey, would you do anything differently?
Hire great talents earlier.
What’s your favorite word, and your definition of it (Swedish, English, or other)?
Mut. It’s German and means courage. However, it’s so short yet super powerful but also warm and positive. It’s a nice way of motivating someone to challenge the status quo and to think differently.
What’s more important for a startup: cash, culture, or talent? Why?
Culture. The best culture attracts the best talent. The best talent attracts the best cash. Simple.
What’s one trend you’re most excited about in the next 5 years?
Social commerce. More and more customer journeys will be fully completed on social networks without ever leaving them. From brand awareness over brand consideration to purchase.
You’re stranded on a desert island with the one thing you need most to found a successful startup. What is that one thing?
A helicopter to bring us back to the mainland
You meet your biggest role model (historical or current) at a mingle. a. Who are they? b. What’s the first thing you tell them about yourself? c. What’s one thing you hope they never find out about you?
a. Britney Spears.
b. I love you.
c. That she’s not really my role model anymore.
You find yourself suddenly walking up on stage to your own TED talk, without any preparation. What do you talk about?
How the algorithm of Facebook’s powerful ad platform (a money printing machine) works.
/Charles & Charlotte