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Stagecast

“All of a sudden it was not only us, three KTH students who were secretly working upon an idea, but a whole eco system who believed in us and were willing to support us to make it happen”

Name: Hedvig Ahlgren
Title: COO and Co-founder of Stagecast

What is your connection to SSES, and how has it influenced or affected your journey?

Me, Jonas and Markus applied to be part of the SSES pre-incubator program already after 3-4 months of working on our business idea. Once we got in, I remember we all felt that “wow, it’s starting now”. Being provided with a cool co-working space, having a coach to meet on a regular basis and also being around other people working on their own ideas for the first time gave a completely new dimension on entrepreneurship to us. All of a sudden it was not only us, three KTH students who were secretly working upon an idea, but a whole eco system who believed in us and were willing to support us to make it happen. That was really cool, and I believe it is of extreme importance to have this kind of networks around you when you are about to start your project. So, thanks SSES for believing in us so early on!

How would you define success?

I believe your own definition of success will always change as an entrepreneur. For example, l could actually say now that we have reached a level of success: having a great team, being engaged, working on our product and having fun while doing so. Now we are of course looking much further than that, but to be frank that has been a big milestone for me – so I guess that is success! The definition for me would then be: continuing to reach important milestones and having (mostly) fun in the meantime!

Do you enjoy working in interdisciplinary groups? If so, what are the benefits?

My master at KTH was called “Integrated Product Design”, where we thought a lot of how to work in cross-functional team. I definitely enjoy it, but I also believe that is extremely crucial for the innovations coming up in the future. There are no longer (well, at least very few) individual geniuses who can come up, develop and also commercialize an idea of their own, today we need and should to collaborate in order to make this happen!

Photo credit: Swedish app scene

"All of a sudden it was not only us, three KTH students who were secretly working on an idea, but a whole eco system who believed in us and were willing to support us to make it happen"