Name: Frida Roberts
Title: Brand strategist and CEO of Söderhavet

What do you think is the future of entrepreneurship?

An increasing number of young people are choosing an entrepreneurial option as opposed to traditional employment, and this will only continue to grow. Digitalization has forever changed the possibilities for not only working remotely but lowering cost barriers in a way never seen before. This requires not only new skills but also a different mindset: grit, tolerance for failure and a quick learning mindset.

What are the benefits of working interdisciplinary?

I’m convinced that approaching a challenge from as many perspectives as possible increases the likelihood of optimized solutions. In a world where the game rules change faster than ever before, solving complex problems will require interdisciplinary methods and teams.

How will you help Startups at SSES Ventures?

I would like to contribute in areas as branding and design, but also in marketing and communications to markets outside Sweden. I believe that my understanding of the importance to put the human and the user experience at the center of things will be particularly useful. Also, having had the experience of having been part of building a start-up from three to a professional and well-functioning entity, I also understand the typical challenges facing a new business; everything from organizational and financial issues to leading and leading and inspiring teams.