Entrepreneurial Storytelling

Imagine if you could design and prototype your dream life. By applying tools from entrepreneurship and change-making you can explore your career choices and expand your awareness of what is possible, in a user-centric process where you are the user. Learning how to apply storytelling to communicate and create internal and external dialogues is crucial as an entrepreneur. Storytelling can be used to fuel yourself to move forward, to become more purpose-driven and to inspire others. Your entrepreneurial story isn’t a timeline, it’s a culmination of key moments, lessons learned, pivots, motivations, frustrations, and successes. It is the story of your team and of your desired future.


  • Theoretical and practical application of storytelling in entrepreneurship.
  • Theoretical and practical application of storytelling in change-making.
  • Practical application of business models using yourself as the unit that is modelled
  • Theoretical and practical application of dialogue mechanics.
  • Practical tools to build a great pitch
  • Insights into career opportunities


This Weekend Workshop runs at the nexus of communication, entrepreneurship as a process, and personal development. You will:

  • Apply storytelling techniques to build compelling oral presentations 
  • Analyze how stories are used to create impact and align audiences. 
  • Utilize dialogue mechanics from user-centered design and entrepreneurship tools
  • Map and structure career choices, exploring alternative career choices.

This Weekend Workshop is based on research by Karen Williams-Middleton, using tools developed by Alexander Osterwald, Timothy Clarke and Marshal Ganz.

Students are expected to bring their curiosity, be ready to work hands-on and be to support each other throughout.


Dec 04–05 - 2021
10:00 - 17:00


SSES, Saltmätargatan 9, 4th floor


Applications are open until November 21st.


This workshop is free of charge.

Additional Information

This workshop is offline.