Entrepreneurial Storytelling

“No, no! The adventures first, explanations take such a dreadful time.”
– Alice’s Adventures in Wonderland by Lewis Carroll

Regardless of what your entrepreneurial desires are – whether you want to take control of your career, simply explore an idea or if you want to transform the very world around you – there will come a time when you will need to persuade, inspire and captivate your audience. And nothing captivates us like a story.

It is a most human thing, storytelling. Even when we go to sleep, our mind stays up all night and tells itself stories. Well told stories surprise us, they make us think and feel. They help us remember and understand things that pages filled to the brim with graphs and numbers alone never can. So whatever wonderland you wish to reveal to your audience, mastering the art of storytelling is the best way to capture their minds and lead them down the rabbit hole with you.

In this workshop you will learn precisely that. You will work hands-on with practical applications of well-founded and academically developed storytelling models and communication tools – each specifically adapted to entrepreneurs, change-makers and career explorers.

skills gained in this workshop:

  • Storytelling models and the practical application of them, to promote change and engage audiences either as an individual or an organisation
  • Different pitch blueprints and a step-by-step process on how to construct pitches
  • The entrepreneurial narrative – individual application of entrepreneurship theory via storytelling
  • Presentation techniques and stage presence (embodied storytelling)

who should attend?

  • All full-time program students (BSc, MSc, PhD) and alumni of SSES member universities are eligible to apply.


All students and alumni of SSES member universities are eligible to apply to this weekend workshop. We get many applications and unfortunately cannot accept everyone. The selection process is outlined below.


  1. Application is reviewed
  2. Selection is made and a confirmation email is sent out
  3. Participants must confirm their seat in order to secure the spot
  4. If spots are not confirmed in time, the waitlist will be reviewed and new participants selected

About the teacher

Anna Birgersdotter PhD, is a facilitator at the Unit for Bioentrepreneurship, head of bioentrepreneurial culture and project coordinator for EIT health projects at the Karolinska Institute (KI). Anna has a PhD in Tumorbiology and pursued a career as a cancer researcher for many years. She is now the program director of three separate courses in communication and has built up two master courses from scratch, as well as reconstructed a PhD course. She is especially motivated by working with empowering women entrepreneurs in health innovation. With expertise and experience from working in the market unit and programme unit at Tom Tits Experiment, she possesses extensive proficiency in science communication and facilitation. In her own words, her personal goal is to “create spaces that work as bridges between different realities through meetings, conversation and reflection.”


Dec 10–11 - 2022
10:00 - 17:00


SSES, Saltmätargatan 9, 4th floor


Applications are open until November 27th.


This workshop is free of charge.