Entrepreneurial Motivation

In this workshop you will expand your understanding of motivation in entrepreneurship, including your motivation for market entry and market selection. We will address entrepreneurial goal orientations that fit innovation from the perspective of founders and investors, how to recognise these goal orientations, and how to verbally control motivation so that it best suits the enterprising process.

This workshop is relevant because participants who are involved with any part of the entrepreneurial life cycle will benefit from:

  • Learning about the motivations that drive most entrepreneurs
  • Learning about the motivations that investors are not comfortable with
  • Recognising the behaviors that motivation scientists have measured and experimentally manipulated that affect entrepreneurial entry and fundraising.

Skills gained in this workshop

  • Understanding entrepreneurial market entry
  • Understanding industry selection
  • Negotiation and public speaking in a way that fits the motivations of innovation

Who should attend?


  • should be willing to discuss the psychological factors that motivate entrepreneurship at the nascent, fundraising, execution, and exit stages.
  • who are entrepreneurs should have an elevator pitch prepared, preferably a full pitch.


All students and alumni of SSES member universities are eligible to apply to this weekend workshop. We get many applications and unfortunately cannot accept everyone. The selection process is outlined below:


  1. Application is reviewed
  2. Selection is made and confirmation email is sent out
  3. Participant must confirm his or her seat in order to secure the spot
  4. If spots are not confirmed in time, the waitlist will be reviewed and new participants selected

About the teacher

Mark’s work across contexts demonstrates how motivational language impacts key outcomes for organizations and individuals. Goal orientations (promotion and prevention) and states of goal pursuit (locomotion and assessment) explain some outcomes in entrepreneurship and innovation. To measure these motivations, he build linguistic measurement tools that measure motivations in conversations, correspondence, webpages, static documents, and other archives. Typically, Mark first measure psychological and motivational variables via a field observational study or archival reference. Then he proceed onto preregistered experiments and replications to pin down causality and identify potential mediators. His work has been published in Organizational Behavior and Human Decision Processes, Basic and Applied Social Psychology, Social Science Research, Academy of Management Journal, and Harvard Business Review.


May 08–09 - 2021
10:00 - 17:00


SSES, Saltmätargatan 9, 4th floor


Applications are open until April 25th.


This workshop is free of charge.