Behavioral Finance for Entrepreneurs

Get the skills you need to understand the behavioral biases of financial decision making.

Entrepreneurs and investors tend to perceive risky situations more optimistically than others. With overconfidence being one of the most common issues in behavioral science, we want to give you some insights into the field of Behavioral Finance. In this short session you will get an understanding of the nature of behavioral biases and learn how you as an entrepreneur can take advantage of the systematic errors in our cognitive reasoning. In addition, we will analyze how entrepreneurs can use their emotions for hedging their financial decisions.

Skills learned in this seminar

  •  A clear understanding of the nature of some behavioral biases such as tribalism and overconfidence.
  •  How to best approach biases in cognitive reasoning of market participants.
  •  An understanding of how behavioral biases and emotions can be used for hedging your financial decisions.
  •  How and when to embrace your irrationality to improve your decision-making and gain a competitive advantage.

Who should apply?

This seminar serves as a great opportunity for those of you with a strong interest in entrepreneurship and behavioral science. You might already have your own startup or perhaps you are – rationally or irrationally – thinking about launching a business in the future. Either way, this session is for you!


All students and alumni of SSES member universities are eligible to apply to this Breakfast Seminar. We get many applications and unfortunately cannot accept everyone. The selection process is outlined below:


  1. Application is received
  2. Application is reviewed
  3. Selection is made
  4. Confirmation email is sent our to the selected participants
  5. Participant must confirm his or her seat in order to secure the seat
  6. If spots are not confirmed in time, the waitlist will be reviewed and new participants selected


Sep 14 - 2018
08:30 - 09:30


Saltmätargatan 9, 4 tr


Applications are open until August 31.