Behavioral Finance for Impactful Entrepreneurship

Learn to connect research in behavioural science with today’s entrepreneurial reality in order to make your business projects more socially impactful.

Behavioural insights are becoming increasingly important in the world of entrepreneurship. In fact, investors often choose to invest in startups based on reasons other than the conventional criteria of risk and return. These reasons can be based on cognitive biases, perceived “coolness” of the investment opportunity, the entrepreneurs’ societal impact or even moral considerations. Having a basic understanding of behavioral science and biases is crucial knowledge in today’s marketplace.

During this workshop we will explore the specifics of entrepreneurial finance through the lens of behavioural science and social impact. Providing behavioural finance explanations for why investors often invest in socially impactful startups, this workshop will be useful for those entrepreneurs who want to understand why some investors adopt a “blended value proposition” whereby financial and societal returns are considered in investment decisions. We will elaborate on the drivers behind business angels’ investment for emotional reasons in order to help entrepreneurs diversify their funding options. In addition, we will dive into the nature of social impact and entrepreneurial risk through a set of particular examples and useful methodologies.

Skills Learned in this workshop

  • An ability to identify new funding opportunities by understanding how behavioral biases such as tribalism and overconfidence affect investment decisions.
  • How to hedge financial decisions and create social impact by leveraging the science behind biases and emotions.
  • How and when to embrace your irrationality to improve your decision-making and gain a competitive advantage.

Who should attend?

This workshop serves as a great opportunity for those of you with a strong interest in entrepreneurship, behavioral science, and social impact. In order to gain as much as possible from the experience, you should have a basic understanding of business concepts such as risk and return and an idea of which areas you would like to specialize in. You might already have your own startup or perhaps you are – rationally or irrationally – thinking about launching a socially impactful business in the future. Either way, this workshop is for you.


All students and alumni of SSES member universities are eligible to apply to this weekend workshop. We get many applications and unfortunately cannot accept everyone. The selection process is outlined below:


  1. Application is reviewed
  2. Selection is made and confirmation email is sent out
  3. Participant must confirm his or her seat in order to secure the spot
  4. If spots are not confirmed in time, the waitlist will be reviewed and new participants selected

About the teacher

Timotheos Mavropoulos is a corporate finance researcher at Pinq Mango Capital Partners, the world’s first Behavioural Investment Bank. He did his PhD in Finance studies at the Swedish House of Finance, Stockholm School of Economics. He has performed teaching assignments for corporate finance, behavioral finance, international financial management, corporate transition, and degree projects in finance courses. He has worked as a research assistant for Sweden’s Central Bank during its inquiry into the risks in the Swedish housing market and participated in completing the “Household Finance” chapter in the Handbook of the Economics of Finance.


Oct 05–06 - 2019
10:00 - 17:00


Saltmätargatan 9, 4 tr


Applications are open until Sep 22th.


This workshop is free of charge.