Ideation – Creating a Business Idea
(Fall 2024)

“Ideation” is a course about generating, developing, and evaluating ideas for launching innovative and viable new ventures. Ideation entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, whether business or social ventures. The course covers many business concepts but does not assume or require prior business knowledge or experience.


Intended learning outcomes

Upon completing the course, students should be able to:

  • Understand the context of entrepreneurship and innovation and their significance in today’s economy and society
  • Generate, develop and pitch innovative new venture ideas
  • Evaluate the attractiveness and feasibility of new venture opportunities
  • Analyse industries, markets, and competitors



Generating an idea is an important and exciting process but only the beginning for entrepreneurs. They must develop an idea into a promising opportunity through innovative thinking, market research, competitive analysis, and dynamic business modeling.

This Ideation course introduces students to:

  • Entrepreneurship
  • Creativity and innovation
  • Idea generation
  • Opportunity recognition
  • Elevator pitches
  • Idea evaluation
  • Industry, market, and competitive analysis


Teaching and learning activities

The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Grades and form of assessment


Students will be required to satisfactory complete all of the course assignments in order to receive a passing grade.

The students grade will depend on several factors, including:

  • Written and oral assignments (individual and group work)
  • Contribution in class/ group activities
  • Attendance

Attendance is mandatory.


Additional information

The course language is English.
The course is offered within the framework of the Stockholm School of Entrepreneurship.
Responsible institution: Royal Institute of Technology (KTH).

Literature and teaching aids

Literature will be announced in connection to the start and communicated to enrolled students.


2024-09-02 - 2024-10-28

Course type



The course runs after 5 pm on Mondays and Wednesdays in 2-3 hour sessions

Course Number

KTH: ME2814, SSE: 8061, KI: 2XX050, KFK: SSES03, SU: FE6604


7.5 ECTS-credits

Taught At


Swedish Course Name



This course runs both in spring and fall.