The focus in Swedish innovation development has in recent years shifted from products and a technology-driven industry to a growing service-based sector. One problem within the health care sector is the difficulty of translating knowledge from research to business. By increasing awareness of the necessity of service development in this sector, and knowledge regarding the process to achieve this, we can build a solid foundation that enables the realisation (e.g. commercialisation) of ideas that really benefit all stakeholders. With insights, skills and the right tools and mindset, valuable changes in the healthcare can be achieved.
During the course, students meet experts with different backgrounds. Various entrepreneurs will present their specific experiences of starting and managing service companies in health care. Moreover, students learn about creating and implementing a service product through applying a design approach and practicing business tools to develop an own idea.
The aim of this course is for the students to develop an understanding of and receive theoretical and practical knowledge of development and commercialisation.
After the course the student should be able to:
- Analyse, clearly communicate and discuss entrepreneurship
- Understand and demonstrate knowledge of the service business and its unique characteristics
- Communicate an understanding of the development and management of service businesses
- Argue the pros and cons of public and private funding for start-ups
- Provide knowledge within strategy for service based companies
- Apply knowledge and key tools for entrepreneurship in the early phase, such as market analysis and analysis of intellectual property rights (e.g. patents)
- Use their new knowledge to individually get a deeper understanding in the field of innovation and entrepreneurship.
Projects including a written report, oral presentation and individual reflection as well as an individual case report and seminar. Active participation in the mandatory parts. Attendance at seminars, workshops and presentations is mandatory.
Students will be assessed based on the following scales:
- Lecture attendance, active participation and presentations.
- Completion of a group-wise case study and assignments
- Short exam
- Oral presentation