Trendspotting and Future Thinking
The Future is unknown and uncertain, but with the right tools we can navigate this uncertainty and explore its many possibilities. In this workshop you will learn how to identify trends and how to speculate upon their future implications; for us, our cities, businesses or organisations. You will get introduced to the process of articulating and making future scenarios, which can open up new research questions and topics of inquiry, or shine a light on opportunities and spaces for innovation.
The focus of this workshop will be on the exploration of the possible and the articulation of alternatives to how we live today. We will do this by scanning a broad range of so-called ‘weak signals’ and, taking into account uncertainties, imagining how these might affect the way we live tomorrow.
You will be presented with several thought models, practical tools and project examples coming from the field of design. We will follow an artistic approach, which stimulates creativity and allows us to reach beyond the obvious. To make our future scenarios well informed and plausible, we will consider systemic shifts in a wide variety of fields; from technological developments, new social behaviors, political trends, economic tendencies and the like. You will be working closely with students from other participating partner universities, engaging together in a trans-disciplinary dialogue around future topics.
After participating in this workshop you should be able to:
- Identify relevant trends and weak signals.
- Interpret the impact they may have on our future landscape.
- Understand the different ways in which a future scenario can be created, expressed and communicated.
- Understand the possibilities as well as the limitations of working with futures and how it could be applied in various settings.
Pomme van Hoof
Pomme van Hoof is an Experience Designer from the Netherlands, running a design studio in Stockholm, where she combines her interests in experience design, research, curation and education. Rather than a focus on designing physical things, she designs moments and settings which people can be a part of, that function as a catalyst for conversation and invite people to share their viewpoints and visions. She applies design and creative processes to better understand complexities, tackle systemic problems, and recognise opportunities where significant change can be made.
Companies she consulted for include the far future research departments Philips Design Probes, Electrolux Vision and Probing, and vHM Designfutures within which she worked with innovation strategies, identifying trends and shaping future scenarios.
Pomme received a bachelor’s degree in design from The Design Academy Eindhoven in The Netherlands and holds a Master of Fine Arts degree in Experience Design from Konstfack University in Stockholm.
Pomme is the Course Director for Trendspotting and Future Thinking at Konstfack.