Together the five of us have established SSES, our joint school devoted to offering our students education, training and inspiration in applied entrepreneurship. So, if you are a student of ours: a special welcome! If not, check out our events and seminars.

Design Thinking

Dates

17-18 Mar, 2012

Time

10 am to 5 pm both days

Location

SSES office, Saltmätargatan 9

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Design is a powerful tool in strategic work. Still, few entrepreneurs know how to really use design related methods to increase performance. So we created this workshop.

You have heard it before; design is much more than the way things around us look and feel. In this workshop we regard design as a powerful tool in working strategically as an entrepreneur. Done the right way, "thinking" design seems to be the most appropriate way to develop solutions and create settings which are human-centred, and long lasting over time.

The design method you will be trained in during this workshop is 'design thinking', which departs from the individual's needs and desires to, indeed, create solutions that are human-centred. The method was originally developed by combining engineering and 'traditional' design methods. By boosting the mix with techniques and tools from the business world and social sciences it becomes a method highly useful for an entrepreneur. Also, it is a really fun technique to use.

Not yet convinced of the power of Design Thinking yet? Then we challenge you to pick up the closest academic article on "return on design investment" and look for the section on Apple Inc.

Trainer(s)

Ronald Jones

Centre Director, Konstfack

Professor, Konstfack
Tel: +46 (0)8 450 41 92
Mob: +46 (0)73 382 68 83
ronald.jones@konstfack.se

Dr. Ronald Jones has an MFA degree from the University of South Carolina, and a Ph.D. in Interdisciplinary Studies from Ohio University. He also holds a Certificate from the Harvard University Graduate School of Education.

After serving nine years as Senior Critic at the School of Art, Yale University, he was appointed Professor of Visual Arts in the School of the Arts, and Director of the Digital Media Lab at Columbia University in New York City. He then served as Provost at Art Center College of Design and became member of the Visiting Faculty at the National Institute of Design in India, and at the Staatliche Hochschule für Bildende Künste, Städelschule Frankfurt, Germany.

Furthermore, he has also served on the faculties of The Royal Danish Academy of Art, Copenhagen, The Rhode Island School of Design, The School of Visual Arts, And The New York, among others.