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Customer Obsession

Customer Obsession

October 6, 2017




SSES, 4th Floor, Saltmätargatan 9


Application is closed.

Jeff Bezos claims that Amazon is so successful because they are customer obsessed not competitor obsessed. Deeply understanding your customers is the key foundation for innovation. Learn how to start obsessing over the most important part of your organization: your customer.

What is the content of the workshop?

  • Understanding value of an extreme customer focus, or obsession
  • Tapping into the power of customer interviewing and observation
  • Practice interview techniques
  • Pulling and sharing insights from your interviews  

What skills will students gain from the workshop?

  • Tools to undertake customer ethnography efforts in your organisation
  • Asking GREAT questions Listening skills
  • Finding key business building insights


Rich Nadworny

Skills Trainer

Director Entrepreneurship & Innovation at Dartmouth Dickey Center. Capacity Building Lead at Transformator Design.

Rich Nadworny is principal of Empatico, a design and innovation studio based in Burlington, Vermont. Empatico helps organizations get un-stuck through human-centered design. The process is people centric (think customer obsessed), collaborative and highly creative. Empatico provides both design services and training to organizations. 

Rich leads projects for business modeling, customer experience design and workshop training. His clients range from Fortune 500 companies to local Vermont non-profits. He is the Director of Innovation and Entrepreneurship at Dartmouth College’s Dickey Center for International Understanding. His focus is on President Obama’s Young African Leaders Initiative (YALI) teaching Mandela Fellows in the summer and East Africans in Nairobi, Kenya in the winter. 

He has built innovative digital marketing solutions for clients for almost 20 years. Previously he was a partner at one of northern New England’s largest ad agencies and ran his own digital strategy and marketing agency, Digalicious. In both places he led award-winning innovative digital work.