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Start-up Day 2011

Ernst Nathorst-Böös at Start-up Day 2011.
Ernst Nathorst-Böös at Start-up Day 2011.

Event site


April 9, 2011


Debaser Medis, Stockholm


Programme (PDF)
Photos at Flickr
Videos at Vimeo

On April 9, 2011 over 550 participants gathered at the Debaser Medis to listen to speakers such as: Ernst Nathorst-Böös (Propellerhead), Matias Myllyrinne (Remedy Entertainment), Kajsa Balkfors Lind (Cirkus Cirkör) and Cecilia Hertz (Umbilical Design).

Start-up Day is our annual meeting place for students, entrepreneurs and investors on the lookout for interesting projects and people to follow.

The day attracts 500+ participants and offers inspirational talks, an invaluable network of passionate individuals, pitching opportunities, a mingle and much more.

See videos below and visit us at Flickr for photos.


Alexander Seifert – Where passion meets momentum

Alexander Seifert, founder and CEO of Pro 3 Games, talks about what it means to be a geek and the best way to make a living out of it.

Filip Engelbert – What works in the west works in the east

Filip Engelbert, co-founder and Executive Director of, talks about starting and ramping up a major online project in an emerging market, where business is done in very different ways.

Soledad Piñero Misa – Playing our way to a better world

Soledad Piñero Misa, founder of Retoy, talks about the opportunities and challenges of following your heart in your work, illustrated by her experience from creating social innovation that changes the world.

Benjamin Rohé – Why worry? Meet failure: an entrepreneur’s best friend

Benjamin Rohé, entrepreneur and lecturer, talks about lessons learned from 12+ years of entrepreneurship in the internet and new media industry.

Beth Topolovsky – The top pitfalls of an early stage company

Beth Topolovsky, founder and Managing Partner of Stinson Partners, talks about the most common mistakes that start-ups make and tell you how to avoid them.

Gustav Borgefalk – Challenge the world

Gustav Borgefalk, co-founder of Student Competitions, talks about the lessons learned from launching a natural global start-up.

Kajsa Balkfors Lind – Behind the scenes of a circus entrepreneur

Kajsa Balkfors Lind, one of the leaders behind Cirkus Cirkör, explains how the vision to change the world has been the key success factor when bringing a new innovation to a market.

Cecilia Hertz – A journey from space down to earth

Cecilia Hertz, founder and CEO of Umbilical Design, explains how you can benefit from “weightless thinking” and a team of dedicated “why-not-people” when building your start-up.

Mai-Li Hammargren & Oscar Ritzén Praglowski – How to be a young team and develop a product

Mai-Li Hammargren & Oscar Ritzén Praglowski, founders of Mutewatch, tells the story of what it’s like bringing an innovation to the market, and the balancing act of getting sales, product development and financing in place.

Matias Myllyrinne – From garage start-up to focused player in the global game industry

Matias Myllyrinne, CEO of Remedy Entertainment, talks about the three principles that have guided Remedy along their exciting journey.

Ernst Nathorst-Böös – Reason to brand

Ernst Nathorst-Böös, founder and CEO of Propellerhead, talks about how he and his team, with minimal experience in entrepreneurship, became one of the most important players on the music software market.

Henrik Berggren – From angels to VCs

Henrik Berggren, hacker and founder of Readmill shares his recent learnings from raising a seed round of money in Europe for a new web start-up.

Jakob Persson – Become successful by being the good guy

Jakob Persson, founding partner and web strategist at NodeOne, explains how you can build a “good” company and make a good living at the same time, by empowering users on the Internet.

Lukas Duczko – Managing distributed teams

Lukas Duczko, serial entrepreneur and founder of SkrivaPå, talks about the challenges and experiences of building and managing a distributed team on a zero budget under a tight time pressure.

Rahul Barwani – The importance of public relations

Rahul Barwani, winner of the Global Entrepreneurship Challenge 2010, discuss different PR strategies and how to get your company on the map in a world with so many start-ups?