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Good Morning 2011

Jenn Lim on stage
Jenn Lim on stage

Event site


Nov 17, 2011


Grand Hôtel, Stockholm


Programme (PDF)
Photos at Flickr
Videos at Vimeo

On November 17, 2011 over 600 participants gathered at the Grand Hôtel to listen to speakers such as: Jenn Lim (Delivering Happiness), Andrew Hessel (Singularity University), Christina Lampe-Önnerud (Boston Power) and Ethan Imboden (Jimmyjane).

Good Morning is our annual international event focusing on future trends, entrepreneurship and innovation. By offering inspiration from unlikely sources, first hand industry insights and an interdisciplinary crowd of 600+ entrepreneurs, industry leaders, digital pioneers and top notch students, Good Morning is the must attend event for anybody who wants to stay one step ahead of the market.

See videos below and visit us at Flickr for photos.


Richard Scase Tomorrow’s mega trends and why entrepreneurs will get there first
Richard Scase talks about how future mega trends will create market opportunities that will be exploited by smaller entrepreneurial firms rather than corporate giants.

Christina Lampe-Önnerud The great challenges – and being part of the solution

Christina Lampe-Önnerud talks about some of our time’s great challenges and how entrepreneurs can be part of the solution. Hear her inspiring views on participation, collaboration, paying forward and the importance of philosophy.

Hans Wigzell - The anatomy of creative organizations

Hans Wigzell talks about why intelligent disobedience should be encouraged and calls on us to protect chaos and allow individual freedom in the organization in order to foster a more creative environment.

Sara Öhrvall and Megan Miller - When your body is an API and aggregated data becomes media

Sara Öhrvall and Megan Miller talk about how tracking one's personal activities fits nicely into the current focus on data, location, and highly personalized content and the implications this has on the future of media.

Andrew Hessel - Love in the age of DNA

Andrew Hessel explains why as big biotech becomes possible on beer-brewing budgets, genetics is going to get really, really personal.

Reed Kram - Experience points

Reed Kram maps out the critical impact of games and entertainment on the future of design.

Ethan Imboden - Sex, design & entrepreneurship – lessons on market disruption

Ethan Imboden undresses the Jimmyjane story to reveal broader lessons on reimagining your customers’ experience and changing the rules of engagement for your competition.

Jenn Lim - Delivering happiness – the new business model

Jenn Lim discusses how a company like built an enduring brand through customer service and culture, but more importantly, how it proved that happiness can be used as a business model.