Board
Claes von Hauswolff
Vice Chairman of the Board
Claes von Hauswolff is an architect, educated at the University of Lund with a Master’s degree from Yale, USA.
He is one of Sweden’s leading experts in brand development. As creative director and founder of Bas Brand Identity, he has worked with a number of market leading companies, products and services, mostly in the retail industry.
Assignments include the development of brand stores for Orrefors/Kosta Boda, IKEA, the telecom operator 3 and Stadium, a concept store for Nike, creating a new design and communications solution for the Munich brewery business premises, and creative direction of the launch of Dockers trousers throughout Europe. Furthermore, he has worked with large brand development projects for Lindex and Alcro as well as one of Sweden’s most comprehensive Private Label projects.













