Associates

Tony Fang is Full Professor of Business Administration at School of Business Stockholm University He is also Visiting Professor at Europe China Institute, Nyenrode Business University, the Netherlands and Visiting Professor at Asia Research Centre, Copenhagen Business School. He holds a PhD in International Management/Industrial Marketing from Linköping Institute of Technology, Sweden. He earlier worked as Assistant Professor and Director of International Graduate Program in the Institute of International Business, Stockholm School of Economics.

Tony Fang is probably best known internationally for his research on Chinese business negotiating style and his debates on Geert Hofstede's culture theory. The emerging Yin Yang perspective on culture which he has been developing makes important contribution to academia. His research and teaching interests include global cross-cultural management, industrial marketing and purchasing/sourcing, international business negotiation, and China business studies.