Today’s world is overcrowded with attractive, fun and challenging ideas. Yet, organizations struggle to deliver real innovation. Ideas may be created “outside the box”. But when time for action comes, real change does not happen. Why? Because we lack direction and commitment, argues Roberto Verganti and Åsa Öberg. During this lecture, they will explain why innovation journeys should begin by understanding what is meaningful to the organization, and its customers. Drawing on examples from Gillette, Gucci, Nest, Alfa Romeo, Philips Healthcare and Deloitte, they will unveil the secrets of meaning-driven innovation.
For more information and registration, visit: www.esbri.se/nastaforelasning
Please note that this lecture will be held in English.