Pitching through several rounds right to the final stage ranked them in the top 6 of 600 participating companies from around the world and number one in Europe. It has been an exiting ride for the InBelly team since qualifying for the earlier London round of the prestigious business plan.
The finals taking place just blocks away from Chez Panisse, home of the good food movement, Kristina Saudargaitė, founder of InBelly commented, 'both the event and the area were really inspirational for InBelly and it was brilliant that the pitch received great feedback and inspired lots of people to ask how they could avoid harmful additives in their food'.
InBelly creates a crowd sourced community that exposes harmful additives in food products and, via market regulation forces food producers to take harmful ingredients away. Users upload photos of a product and its ingredient list to the InBelly webpage or mobile app and the system automatically shows the health effects. After reaching one-third of the population in their home market of Lithuania demand for additive free food products doubled within a year.
InBelly has already forced some food producers to take away harmful food additives. They have already been in parliament and managed to have harmful food additives banned in schools and kindergartens. Now with fresh inspiration and attention from GSVC InBelly returns home with what Kristina refers to as a 'touch of empowerment' to continue their important work. Congratulations to the whole team.