On Monday, January 19, 2009, Guy Kawasaki, a world-renowned entrepreneur dialed in from California using skype to participate in the core course ‘Ideation – Creating a business idea’, held by Mary Spaeth.
Guy shared some of his thoughts on entrepreneurship. These included a firm belief in creating products/services that the founders would buy or use themselves and that entrepreneurs should not depend on market research when starting a company. Prioritizing the concept of making meaning will almost always make money. However, founding a company on the basis of making money will attract the wrong kind of co-founders according to Guy.
Students participating in the course also had an opportunity to ask Guy questions and Saana Azzam of Stockholm School of Economics and Hampus Breistein of Royal Institute of Technology both took the opportunity to this. In response to one question about handling failure, Guy outlined that he had learnt a lot from his own failures. He also noted towards the end of the call that the best product does not necessarily win, citing safari versus windows as an example of this.
To learn more about Guy's current projects, please see alltop.com.
About Guy: Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College (Source: http://www.garage.com).
