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Trendspotting and Future Thinking

Course number

KTH: ME2829, SSE: 8070, KI: 2XX046, KFK: SSES30, SU: FE6608


Fall 2017


Fall 2017: Aug 29 - Oct 12

Worth: 7.5 ECTS credits

Taught at


Swedish course name

Trendanalys och framtidstänkande

Entrepreneur or not, it is an advantage to understand where tomorrow is going. This course seeks to introduce the students to the concept trends, trendspotting and future thinking.

Intended learning outcomes

After this course the student should perceive trendspotting as a clear, understandable and approachable tool in new business creation and development and be able to:

  • Explain the concepts of trends, trendspotting and future thinking
  • Investigate the human fascination with the concept of the future and outline pitfalls in future thinking
  • Investigate and further develop the different ways in which future thinking can be mastered
  • Explore and discuss different types of trends from macro and megatrends to fashionable fads and microtrends
  • Reveal and further develop reliable sources for trendspotting


What unites different disciplines is the concept of speculating about future trends. Thinking about the future and what potential clues can divulge about how it will reveal itself unites people across disciplines and professional purposes. It is an area that is not owned by any one discipline. This course seeks to introduce the students to the concept of these trends, trendspotting and future thinking. Furthermore the course will introduce the students to the tools needed to understand trends and their role in society and how to best foresee and work with them in new business creation and development.

Each lecture will focus on a different tool in the trendspotter’s toolbox, and be organized around the students insights gathered using the tool and discussions about the applicability of these insights. These tools include, but are not limited to: interdisciplinary thinking, scenario planning and uncertainty management.

Teaching and learning activities
The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Grades and form of assessment

There are three assignments in the course, introduced by the respective teacher in context to a specific lecture:

Assignment 1: Future Scenario

Assignment 2: Trends in Practice

Assignment 3:
Component 1 - Reflecting on and communicating a possible future (video).
Component 2 - Synopsis, combining the two prior assignments.
Component 3 - Workshop participation.

Attendance is compulsory.

Additional information

The course language is English.
The course is offered within the framework of the Stockholm School of Entrepreneurship.
Responsible institution: University College of Arts, Crafts and Design (Konstfack)

Literature and teaching aids
Literature will be announced in connection to the start and communicated to enrolled students.


Pomme van Hoof

Course Director

Pomme van Hoof is an Experience Designer from the Netherlands, running a design studio in Stockholm, where she combines her interests in experience design, research, curation and education. Rather than a focus on designing physical things, she designs moments and settings which people can be a part of, that function as a catalyst for conversation and invite people to share their viewpoints and visions. She applies design and creative processes to better understand complexities, tackle systemic problems, and recognise opportunities where significant change can be made.

Companies she consulted for include the far future research departments Philips Design Probes, Electrolux Vision and Probing, and vHM Designfutures within which she worked with innovation strategies, identifying trends and shaping future scenarios.

Pomme received a bachelor’s degree in design from The Design Academy Eindhoven in The Netherlands and holds a Master of Fine Arts degree in Experience Design from Konstfack University in Stockholm.

Pomme is the Course Director for Trendspotting and Future Thinking at Konstfack.

Bettina Schwalm

Skills Trainer

Bettina Schwalm is an experience-designer, researcher, artist and forger based Europe. She works as researcher and lecturer in various institutions and corporate settings. Her work focusses on human behaviour, complex systems design and organisational structures involving interdisciplinary collaboration. She explores the present and possible futures on a micro or systemic level through experience and narrative structures.

Currently she is affiliated with KTH Royal Institute of Technology School of Architecture Department of Critical Studies and Feminism as well as Urban Sustainable Planning. She likes to collaborate with Daniel Rossi working on interventional design conducting research involving future foresight studies and their representations within everyday contexts and on a systemic level. Their projects have been experienced internationally. They work in different settings between Stockholm, Antwerp and Toronto.