Together the five of us have established SSES, our joint school devoted to offering our students education, training and inspiration in applied entrepreneurship. So, if you are a student of ours: a special welcome! If not, check out our events and seminars.
Ideation – Creating a Business Idea
Course number
KTH: ME2800, SSE: 8061, KI: 2XX050, KFK: n/a, SU: FE6604
Schedule
Dates
Autumn 2011: 29 Aug - 12 Oct
Spring 2012: 23 Jan - 7 Mar
Structure
The course runs after 5 pm on Mondays and Wednesdays in 2-3 hour sessions
Worth: 7.5 ECTS-credits
Taught at
Royal Institute of Technology
Swedish course name
Idégenerering
NB: BSc-participants need to be admitted to the BSc-programme at SSE
Every business idea has to start somewhere. Ideation helps you visualise a business opportunity by creatively identifying market demands and analysing competitors.
Ideation is a course about ideas, but also an introduction to entrepreneurship and creativity. Overall it aims to give students practical knowledge about the process of creating and developing a business idea. It stretches all the way from the pre-idea to the development of a business idea through to the identification of target markets, and finally to introductory issues surrounding the actual launch of a product, service or experience.
Using real-world examples and analysis emphasis is placed on the creative process surrounding the development of a sound business idea, the identification of distinct market opportunities and especially the development of a strong business model.
Intended learning outcomes
After this course you should be able to:
- analyse and discuss the context of entrepreneurship
- identify a business opportunity
- develop and explain a business idea
- use creativity techniques to extend and further a business idea
- use key skill sets for early-stage entrepreneurship
- use basic models for customer, market and competitor analysis
- develop a basic business model.
Structure
In order for you as a student to be able to take SSES courses they are all scheduled after your daily classes (or workday), with some margin time to ensure you can commute to campus, pick up a coffee and arrive on time.
This course runs on Mondays and Wednesdays in two to three hour sessions for some seven weeks, but for a detailed timing check out the schedule in the box to the right. Teaching will incorporate lectures, debates, and exercises, as well as presentation from leaders in the field.
Assessment
- Written assignment
- Final individual project
Teacher(s)
Gregg Vanourek
Course Director
Gregg Vanourek is an author and expert in the fields of leadership, entrepreneurship, and personal development. He has co-authored two books (including LIFE Entrepreneurs), with a new one in the works. He serves as Adjunct Faculty at the Royal Institute of Technology as part of the Stockholm School of Entrepreneurship consortium and Teaching Mentor with Metizo. Recently, he was Adjunct Faculty for the Euromed School of Management, the University of Denver, and Colorado Mountain College. Vanourek founded Far Horizon and co-founded New Mountain Ventures. Before that, he served as SVP at K12 Inc., VP at the Thomas B. Fordham Foundation, and Research Fellow at the Hudson Institute. Vanourek is a featured speaker in the U.S. and Europe. Vanourek holds an M.B.A. from the Yale School of Management, M.Sc. from the London School of Economics and Political Science, and B.A. from Claremont McKenna College.
Terrence Brown
Centre Director & Course Director, KTH
Dr. Terrence Brown is a writer, researcher, consultant, entrepreneur and lecturer on creating value. He is also the former Dean of the Stockholm School of Entrepreneurship and an Associate Professor in Entrepreneurship and Innovation at the Royal Institute of Technology. He is currently the Head of the Royal Institute of Technology’s department of Business Development and Entrepreneurship.
Terrence is the founder of Cogeneration, the next step in new venture creation, Startup Academy, an offline/online institution providing content and education to entrepreneurs and new venture investors and growthstrategies, a growth agency that specialises in helping to grow companies by creating and developing uncommon opportunities.
Terrence holds an MBA in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, an MBA in Organizational Management and a Doctorate in Entrepreneurship and Corporate Strategy from Rutgers University. Furthermore, he is the founding editor in chief of the International Journal of Entrepreneurial Venturing, which is double-blind, peer reviewed journal focusing on entrepreneurship.
Course offering
Questions
How to apply
All our courses are recognised as internal courses at all five member schools so you apply in exactly the same way you would for other courses at your institution. Please note that SSES courses are designed as individual single subject courses, meaning you will need to apply for each course you want to join, and are currently not offered as an entire individual study program.
Students wishing to enroll must be full time students with at least 120 ECTS credits from a Swedish university or equivalent.
Instructions
Karolinska Institutet
Royal Institute of Technology
When: During the elective periods at the Royal Institute of Technology.
Stockholm School of Economics
When: During the elective periods at SSE.
Stockholm University
When: During the elective periods at SU.
NB: You need to be a program student at SU in order to apply.
Konstfack
When: At least two weeks before the start of the course.
Free to attend
…for our member school students. Unless if, and only if, you take an SSES-course as:
– a non-EU citizen AND…
– if you are in Sweden on a residence permit for studies AND…
– if you take the course in addition to your elective courses inside your program.
If so you may need to pay an application and or tuition fee to take part. Please contact your SSES member school for full details or visit www.antagning.se.
