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Business Model Innovation

Course number Spring 2013

KTH: ME2813

Course number Autumn 2013

KTH: ME2815, SSE: 8065, KI: n/a, KFK: SSES15, SU: FE6613

Schedule

Spring 2013
Autumn 2013
Spring 2014

Dates

Spring 2013: 3 Apr - 22 May
Autumn 2013: 28 Oct - 11 Dec
Spring 2014: 31 Mar - 21 May

Structure

The course runs after 5 pm on Mondays and Wednesdays in 2-3 hour sessions

Worth: 7.5 ECTS-credits

Taught at

Royal Institute of Technology

Swedish course name

Affärsmodellen

NB: BSc-participants need to be admitted to the BSc-programme at SSE

Once your business is up and running, you will no doubt want to grow it into a successful operation that can adapt with an ever-changing world. Business Model Innovation offers you the opportunity to develop a unique skill-set that has helped many of the world’s leading enterprises.

While technology innovation, product/service innovation and even process innovation are often taught, it is business model innovation that is driving the growth of many enterprises.

Leading companies such as McDonald’s, Microsoft, Xerox, GE, Amazon, H & M, Dell, eBay, Lego, Federal Express and others owe much of their success and even existence, in many cases, to business model innovation.

However, still most courses emphasize product/service and or technology innovation.
The course takes a practical approach to understanding, teaching and building business models. Whether it is breaking down business models into their fundamental components, analyzing the current models used in certain industries or synthesizing new models from models existing in various industries, this course aims to place business model innovation at the center of the value creation.

Intended learning outcomes

The learning outcomes for the course are for the participants to be able to independently:

  • Explain the importance of business models and business model innovation to value creation in 21st Century businesses
  • Describe how business models emerge
  • Analyze and evaluate currently used business models
  • Modify existing business models as a method of differentiating the business
  • Develop new business models as a method of create competitive advantage
  • Test certain aspects of the business model before widespread roll out

Assessment

Examination
The final grade will be based on:

  • The level of the team’s final project and presentation
  • The level of the individual assignments
  • Attendance

Teacher(s)

Gregg Vanourek

Course Director

gregg.vanourek@indek.kth.se

Gregg Vanourek is Course Director at the Stockholm School of Entrepreneurship and Adjunct Instructor at the Royal Institute of Technology. Previously, he taught at the Euromed School of Management, University of Denver, and Colorado Mountain College.

Vanourek co-founded New Mountain Ventures and served as Senior Vice President of School Development for K12 during its startup years. At K12, his team launched innovative virtual schools all over the U.S., helping the company become the market leader in the space. Previously, Vanourek helped to launch and served as Vice President for Programs at the Thomas B. Fordham Foundation and Research Fellow at the Hudson Institute.

Vanourek is coauthor of three books: Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations (published by McGraw-Hill and a 2012 USA Best Book Awards finalist), Life Entrepreneurs: Ordinary People Creating Extraordinary Lives, and Charter Schools in Action: Renewing Public Education. He has written for leading media outlets, including Harvard Business Review blogs.

Vanourek is a graduate of the Yale School of Management (M.B.A.), London School of Economics and Political Science (M.Sc.), and Claremont McKenna College (B.A.). He serves on the board of the Vail Leadership Institute.

Terrence Brown

Centre Director & Course Director, KTH

Associate Professor, KTH
Head of the Business Development and Entrepreneurship Department, KTH
terrence@kth.se

Dr. Terrence Brown is a writer, researcher, consultant, entrepreneur and lecturer on creating value. He is also the former Dean of the Stockholm School of Entrepreneurship and an Associate Professor in Entrepreneurship and Innovation at the Royal Institute of Technology. He is currently the Head of the Royal Institute of Technology’s department of Business Development and Entrepreneurship.

Terrence is the founder of Cogeneration, the next step in new venture creation, Startup Academy, an offline/online institution providing content and education to entrepreneurs and new venture investors and growthstrategies, a growth agency that specialises in helping to grow companies by creating and developing uncommon opportunities.

Terrence holds an MBA in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, an MBA in Organizational Management and a Doctorate in Entrepreneurship and Corporate Strategy from Rutgers University. Furthermore, he is the founding editor in chief of the International Journal of Entrepreneurial Venturing, which is double-blind, peer reviewed journal focusing on entrepreneurship.